Emilio Pucci, the Marquis of Barsento, was born in Florence in 1914, to one of the city’s oldest families. Crowned “The Prince of Prints” by the international fashion press who were smitten by his bold, new designs and radical approach to fashion at the time, Emilo Pucci was massively influential in the creation of contemporary fashion for the 1950s and the decades that followed. His fashion story began completely by chance when in 1947, he created a new, revolutionary streamlined ski-outfit for a female friend during a skiing holiday to St Moritz where she was photographed by Harper’s Bazaar. The image took America by storm; everyone wanted to wear Pucci! Pucci wanted to liberate women from the heavy, restrictive fabrics and styles of the time and so, he concentrated more on creating silhouettes that offered freedom of movement. His dresses, trousers and tops were constructed with free-flowing lines that followed the natural curvature of the body and gave women unrestrictive couture-style clothing without a hefty couture price-tag. Combined with his luscious use of pattern and colour, Pucci clothes were joyful, vibrant and instantly recognisable, an aesthetic that is still celebrated by the brand today. Emilio Pucci kids clothes celebrate the Pucci message offering fun vibrant colours and geometric prints in a range of mini-me styles. From cool, luxurious sportswear, to bright leggings and pretty dresses, choose Pucci kids for a real taste of the Mediterranean and a piece of fashion history, available for girls from baby to 14 years.